A well-defined marketing strategy, massive investments, and excellent products are not the only elements that need to take your business up. Employees are the backbone of your business; if they are not working according to the core values and principles, then what’s the point? Therefore, it is quite integral to have an influential company culture to make sure of a content workforce for your organisation. But before we go in detail about the benefits of influential company culture, let us dive into what company culture means.
What is company culture?
In a nutshell, they make up the personality of an organisation. It is dependent on the different ways the mindset of the employee. For example, how employees interact with each other, their personal goals, and how they align with the company’s objectives, and how they act with the organisation. It also means how well all the workers acknowledge and understand the company’s core values and mission.
Some examples of company culture:
Company culture differs from organisation to organisation because every company has a different set of goals and beliefs. Some organisations achieve their targets collectively through teamwork and collaboration, while others may choose to assign individual tasks to every employee. For many businesses, sales are the topmost priority. On the other hand, some companies try to remain client-focused and invest more in providing excellent customer service.
Ten ways to build a vibrant company culture:
1. Provide comfort to your employees
The facilities and environment of a workspace matter a lot. These days people are more design-centric and user-focused. Therefore, it is essential to add some creative and innovative touch to the office to make it more lively. For example, having airy rooms, comfortable living room arrangements, big windows, and kitchens. Some ideas also include other convenient facilities like a vending machine, a foosball table, a gym, and showers. However, it does not mean that you must design a whole new building. You can, of course, add minimalistic changes like replacing old worn-out gadgets with updated ones, having whiteboards, and colourful markers. Moreover, you can also add some extra couches too. This is vital to ensure that your companies stay motivated and happy so hey will be providing the best customer service they can.
2. Allow flexible working hours
It is indeed essential to have standard 9-5 working hours to maintain the order of the workplace. However, everyone has a different working capacity and favourability. It is especially more suitable for parents or part-time students. Therefore, giving them the ease to choose their working hours does not force them to be on duty when they cant function their best. Moreover, it also boosts their productivity and creativity when they work more than a bare minimum of their efforts.
3. Be open to diversity
The world is about to enter the year of 2020. We have come a long way in terms of advancements in all aspects of life. Therefore, it is also quite essential that we leave behind all the factors that divide humanity. Is on the increase based on gender, race, religion, or ethnicity, which we should not promote at any cost. All these differences are a social construct that reaps extreme prejudice. It also generates extreme disparity, which is to the domestic, socio-economic, and political sphere. While the consequences of these social defaults may not be as overt, however, they slowly decay the harmony of a society. Sexual harassment against the opposite gender is one of the prevalent issues of any workplace.
Moreover, the unequal wage between men and women also stems from gender discrimination. It is essential to eradicate these manifest social norms which continue to hamper the environment of a workplace. All the employees should be recruited based on their credibility and potential. Furthermore, it also means that companies should pay all the workers according to their capabilities and worth. Such a level of equality helps to maintain an environment where all employees feel valued.
4. Offer a risk-taking incentive
Once you have provided your employees with the necessary facilities, let them challenge the standard norms of working. It is essential to create a corporate culture where employees are encouraged to take risks. Taking risks makes a way to innovative ideas, which can give the company an edge over others. When the employees are supported to focus on their projects in a controlled environment, they come up with some great ideas. Give leverage and motivation to workers so that it doesn’t only support their aims but also of the company.
5. Salary is not the only thing to offer
Giving your employees a salary does not mean you own them, or they are obliged to accept everything you do. Therefore, it is integral to treat each other with mutual respect and kindness. Furthermore, make sure that you don’t exert stress on your employees and overload them with work. Business culture should maintain an adequate workload and realistic deadlines. Moreover, employees are not only working but also here for learning. Therefore, create such a workplace culture where employees get to learn and build up their confidence. Companies can achieve this by conducting regular workshops and training sessions to enhance their skills.
6. Be lenient and forgiving
Everyone commits mistakes, and that is how one learns. It does not mean that you should promote the sluggish behaviour, but don’t be too strict on employees as well. If somebody gives a wrong suggestion or has a flawed performance, it is essential not to demean them. Screaming at them, keeping an arrogant and aggressive attitude towards them, or humiliating them in front of the staff is not ethical. Instead, make sure that they know what their mistakes are and tell them how they can improve. It won’t only boost their confidence but also motivate them to learn and make an effort to work on their skills. On the other hand, harsh treatment can discourage them and curb their interest to improve.
7. Encourage community togetherness
You have to be interested in supporting the community’s social values, so choose them wisely. For a business to be a family, the company needs to see staff as family members, whether that means finding out who’s watching the kids after class, making sure someone with the illness recovers before going back to work, or scheduling a meal after a particularly awful day.
Some employees are international or belong to another town. They live away from families, and the only people they spend most of their time with our colleagues. So make sure that they settle in a new place, maybe help them get used to the new changes. For example, arrange meals for them till they get remuneration to prepare it themselves or guiding about the essential places of the city. Moreover, sometimes, employees also have to work during the holiday season, away from their families. It can be especially tricky for them, so make this time easier by arranging community feasts or decoration of the office. You can also try some recreational activities like going for a beach trip or a movie night.
8. Represent and stay united with your team
Have your eyes-on and have an open-door policy to manage a team coherently. It is vital to be helpful and approachable so that employees feel like you hear their voice. Complaints, suggestions, or problems of each employee should be given appropriate attention and dealt with without delay. Furthermore, provide outlined straightforward expectations, so that the team knows what you expect from them.
9. Provide leadership
It is essential to cultivate organisational culture, and this starts at the very top of the tier. Managers need to become advocates and show that they are investing in core beliefs in organisations. Regular recommendation from the leaders is required for workers to match their success with your organisational culture. It’s just not good enough to meet once a year! It would be best if you applauded the actions that suit the beliefs and establish areas that need to be changed. Keep up with regular reports on top of things, and you’ll be working hand in hand soon!
10. Focus on the well-being of the employees
Without stable workers, no company can continue to promote a positive culture. Therefore, to contribute to a positive corporate culture, workers need to experience their best, physically, emotionally, and mentally. The health of employees is a pillar for a healthy organisational culture in many ways. Leaders must ensure that their workers have the support, equipment, and on-site wellness programs that they need to lead their healthiest life. Sick leave should also be provided to the employees if needed.
The importance of ethical business culture:
A workplace with a clearly defined culture organisation is a more pleasurable place to work. The atmosphere of the business should offer them common expectations and allow everyone to know what is expected of them, making social environments more comfortable. That makes it easier for everyone to get along together when everyone learns how to act and eliminates stress within the workforce. If the community is not as robust, the engagement with the principles of the organisation is not so obvious. It suggests that more effort is needed to manage workers, track their actions, and keep them functioning as efficiently as possible.
The benefits of a good corporate culture are evident. A company with a transparent culture will be able to quickly induce new employees into the set of beliefs of the company and promote ways of working that are consistent with the goals and visions of the company as a whole. Employees in a company with a healthy culture are also more engaged and more motivated to succeed. One of the most important products of a healthy organisational culture is an improvement in team cohesiveness. Employees know where they are in their departments, and you assure them that everyone else will do a good job. They always feel appreciated, and their commitment to the business ‘ success is significant.
You also create opportunities for informal learning with a greater focus on collaboration and teamwork. In any work environment, the formal training material accounts for 10 per cent of what the workers know – the remainder they pick up on the job and communicate with their peers. And, of course, the more the employees that receive training, the more they do their work, and more exercise means better performance of your company. All of this helps to create a pleasant working environment for teams, and a group of committed workers, like everyone, can contribute to the benefit of the whole. It not only creates a pleasant working environment, but it also promotes interaction among staff, managers, divisions, and the company as a whole.
Shoaib Aslam is the co-founder of Pearl Chartered Accountants, a UK-based chartered accountancy firm that has multiple locations across London. They are experts in helping startups and established businesses with all aspects of growth, strategy, scaling up, accounting and tax planning.