Internet usage spiked during the COVID-19 pandemic.
From online shopping to social media, demand for online services has probably never been so high.
But competition is fierce. If you already run an online business, you’ll know that the toughest aspect of that business is to get traffic to your website which results in conversions.
Yes, with more people searching for things online, you should theoretically have better chances of coming up in searches.
But so will your competitors.
Here are some surefire tips to increase your online business immediately and effectively.
1. Get on LinkedIn and actually use it
LinkedIn is a phenomenal tool for business people.
From our own experience, it is an incredible tool to find targeted leads.
If you’re an online business, the chances of turning those leads into sales are even greater because people can check out your services “confidentially” without tipping their hand to you — they just go and visit your website and, if it is designed for maximum conversions, they might end up buying something.
This is a vast subject, and is out of the scope of this article, but here are some quick tips:
First and foremost, have a profile designed for conversions. Your profile image, header image, headline and About section need to be top-notch.
Make sure the address of your website is prominently displayed in as many places as possible on your profile.
Secondly, search for people who might be interested in your services and then visit their profiles.
Some of those people will connect with you if they like what they see.
Many more of them will view your profile and, if you’ve optimised your profile correctly, visit your website.
Sure, it’s a numbers game. But what isn’t, in business?
2. Write top-quality content on your blog
You’re simply not going to get search engine traffic without excellent content on your website.
The most logical place to insert this content is on your blog.
Try to write an article a week, at least.
Speak from your personal experiences. It makes for good reading.
3. Offline promotion is your friend
Nothing beats the good ole leaflet in the postbox or handed out at Victoria Station.
The smartphone changed the playing field completely because now people can go visit your website the second they get that leaflet in their hands.
There are some “secret ingredients” you can use to maximise visits to your site through leaflet distribution:
- Advertise something small and affordable on the leaflet that could turn a lead into a sale right then and there. After becoming a client, it’s easier to get further sales from that person by signing them up for your newsletter.
2. Put your web address in a large QR Code. You can use a generator such as this one to produce QR Codes.
3. In addition to that, put your web address in big font.
4. If your web address is long, invest in a shorter one to make it easier for mobile users. You can ask your web developer to redirect the short address to the long address if you wish.
4. Track visits to your site using heatmaps
“Heatmaps” are the next big thing in website analysis.
Utilising a heatmap tracking service such as Hotjar or CrazyEgg, you are actually able to see a heatmap visualisation of what users click on most often. This way, you can see what interests your visitors, and optimise your website accordingly.
Hotjar has a free plan.
They also offer “visitor recordings” which record the user’s actions on your website so you can view the site as if you were that user.
The insights are invaluable.
5. Send cold emails
If properly written, cold emails can be an excellent way to get in new business.
There are laws regarding this, so be sure to read up on them.
But the last time we checked, it was still legal to send a B2B email in the UK, if our sources were correct.
You could visit the yellow pages and find businesses there, then go to their website and find their email address and drop them a mail.
Make sure the email is:
6. Pick up the telephone
Ah, the dreaded cold call.
But it can be terribly effective.
The key here is to be friendly. You’ll probably mess up the first few calls. Just keep persisting, and don’t sweat the occasional unfriendly person you reach on the other side.
The yellow pages is a great way to get numbers because the number is usually right there in the listing.
7. Optimise your Google Business listing
Even though your business is online, you shouldn’t neglect a local targeting strategy.
And a Google Business listing is the best way we know of to optimise that strategy.
If you don’t have a listing yet, get one. And if you do have one, improve it by adding photos, posts, or anything else that might make the listing stand out.
There are plenty (perhaps too many?) tips out there on how to optimise an online business.
But the above tips are easy to implement, and really do work.
Sure, cold calling and handing out leaflets might not fit within some people’s mindsets regarding the “cool” way to do things.
But, hey, making money is cool, isn’t it? And we’ve found that doing the above does increase business potential, if done diligently, effectively and regularly.
Shoaib Aslam is the co-founder of Pearl Chartered Accountants, a UK-based chartered accountancy firm that has multiple locations across London. They are experts in helping startups and established businesses with all aspects of growth, strategy, scaling up, accounting and tax planning.