by Shoaib Aslam | Nov 10, 2021 | Financial Advice, Small Business Advice, Startup Advice
Even the young entrepreneur operating a lemonade stand knows that, when sales are up, business is doing well, and when they’re down, more marketing is needed. This metric of sales and gross income are known almost instinctively by anyone starting a business. That’s... 
by Shoaib Aslam | Oct 20, 2021 | Accounting, Financial Advice, Small Business Advice, Startup Advice
A lot goes into starting and running a successful business in the UK. From having a great business idea to writing an excellent business plan, to keeping your accounting up to date, there’s a lot that UK SMEs need to know. It is vital for entrepreneurs and business... 
by Shoaib Aslam | Jun 14, 2021 | Small Business Advice, Startup Advice
We have seen it too many times in our accountancy practice: Successful entrepreneurs, solopreneurs, freelancers, and small businesses who shiver and shake at the thought of looking into their accounting. It’s definitely recommended to have an accountant look through... 
by Shoaib Aslam | Jun 9, 2021 | Small Business Advice, Startup Advice
SEO has taken on almost mythical status in the minds of many. It is often considered the one-shot marketing solution to bring a business prosperity in this digital age. As e-commerce accountants, we see our fair share of UK SEO marketing budgets. But not only... 
by Shoaib Aslam | May 21, 2021 | Financial Advice, Small Business Advice, Startup Advice
Regardless of what many supposed business gurus say, “following your passion” is not necessarily the greatest business advice out there. This isn’t to say you shouldn’t follow your passion. Ideally, we would all be doing what we love, to earn a living. But, when kids... 
by Shoaib Aslam | May 17, 2021 | Small Business Advice, Startup Advice
The surge in e-commerce after the COVID-19 lockdowns caused a flurry of activity for digital marketing businesses as they scrambled to let new and existing clients know the importance of User Experience (UX). Suddenly, A/B Testing became more than a nice-to-have, but...
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