Privacy Policy

This privacy policy explains how Fusion Accountants Limited, trading as Pearl Accountants (“we”, “us”, “our”), collects and uses personal information when you use this website.

Pearl Accountants is a trading name of Fusion Accountants Limited, which is the data controller for personal data collected through this website.

By using this website (www.pearlaccountants.com), you agree to the practices described in this policy. If you do not agree, please do not submit your personal data.

1. Information We Collect

You may access our website without providing personal data.

However, we may collect personal information when you:

• Complete forms on our website
• Contact us by email or phone
• Request information or services

The information we collect may include:

• Name
• Email address
• Phone number
• Address
• Company name
• IP address
• Location data
• Device and browser information
• Any other information you voluntarily provide

We also collect technical data automatically to improve our website and services.

2. How We Use Your Information

We use your personal data to:

• Respond to enquiries and requests
• Provide our services
• Manage client relationships
• Improve our website and user experience
• Send relevant communications (where you have consented)

We only process your data where we have a lawful basis, including:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate interests (e.g. improving services)

3. Marketing

If you have consented, we may send you information about our services or updates that may be relevant to you.

You may opt out of marketing communications at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

We will not share your personal data with third parties for their own marketing purposes.

4. Data Retention

Where we provide services to you, we are required under UK law to retain certain personal data (such as contact and financial information) for a minimum of 6 years.

Marketing data is retained until you withdraw your consent.

We only retain personal data for as long as necessary for the purposes outlined in this policy.

5. Sharing Your Information

We may share your personal data with:

• Other companies within our group
• Professional advisers
• Service providers (e.g. IT systems, CRM, payment processors)
• Government bodies or regulators where required
• A purchaser or successor in the event of a business transfer

All third parties are required to respect the security of your personal data and process it lawfully.

6. Website Usage Data

We collect log file information such as:

• IP address
• Browser type
• Pages visited
• Date and time of access

This data is used in an anonymous form to:

• Improve website performance
• Understand user behaviour
• Enhance user experience

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Request transfer of your data
• Withdraw consent at any time

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

8. Access Requests

You can request access to your personal data by contacting us using the details below.

We will respond within the required statutory timeframe.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data from:

• Unauthorised access
• Loss
• Misuse

However, please note that data transmitted over the internet cannot be guaranteed to be completely secure.

10. International Transfers

As part of our operations, your data may be processed outside the UK (for example, by service providers or support teams).

Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

11. Third-Party Websites

This website may contain links to other websites.

We are not responsible for the privacy practices or content of external sites.

12. Cookies

We use cookies to:

• Improve website functionality
• Enhance user experience
• Analyse website usage

You can manage or disable cookies through your browser settings.

For more information, please see our Cookies Policy.

13. Changes to This Policy

We may update this privacy policy from time to time.

Any changes will be posted on this page.

14. Contact Us

If you have any questions about this policy or your data, please contact:

Fusion Accountants Limited
(trading as Pearl Accountants)

Email: admin@fusionaccountants.co.uk